Shoppers were directed to a staffed counterfront, and chose their purchases from a laminated poster card of merchandise indicating their prices. To avert a retail riot - or perhaps to simply maintain the sleek aesthetic - said clothing racks were mounted purely for exhibition. “It’s a collection,” a New York-based fan named Chris said of the wares, applying a word that’s more typically reserved for the runway-to-retailer model rather than West’s version of concert Ts. Prices ranged from $35 for a beanie $45 to $65 for a T-shirt $95 for a hoodie, and $150 to $400 for jackets. New pieces included screen printed vintage Levi’s denim jackets.

11.ĭesigned in a collaboration between Los Angeles-based graphic artist Cali Thornhill DeWitt and West’s band of creative cognoscenti DONDA, the wares adhered to two colorways - fabricated in burgundy or cobalt, both with red gothic lettering. The T-shirts, bomber jackets and sweatshirts available were an expanded offering of the merchandise sold at West’s Yeezy Season 3 presentation and “The Life of Pablo” listening event at Madison Square Garden on Feb. The space had long served as a flagship for chandelier and percale purveyor Shabby Chic, whose wrap-around floral wainscoting still remained, ensconcing the room’s casual merchandise in an odd, if charming, dichotomy. An exclusive preview of the space showed the pop-up was a study in West’s signature purposefully industrialized minimalism: clean, white walls and clothing racks fashioned from copper piping, accented by a video projection of various explosives mid-furl.

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